About Us

I'm Chuck, and here's how the story goes.

In the vibrant heart of 2008 Los Angeles, a creative awakening stirred the city. Yet, the jewelry realm lacked that elusive spark. It groaned under the weight of clichés, stifling designs, and a dearth of diversity. The artistry, passion, and spiritual essence of handcraftsmanship had given way to modern machinery. What was missing? The very soul of jewelry-making—the transformation of meaningful materials by human hands and imagination. Determined to bridge the gap, I vowed to embrace three core principles: the use of premium materials, the creation of uniquely storied designs, and the meticulous craftsmanship of master artisans.

Essence, Substance, Materials

Without quality materials, jewelry remains lifeless, powerless. Hence, Deific exclusively embraces sterling silver, gold, precious gemstones, and meticulously chosen materials. True heirlooms only emerge from the finest materials.

Dialectic Design

My journey, straddling Thai and American cultures, infuses my designs with a rich tapestry of beliefs. My vision melds the spiritual romance of the East with the fearless perspective of the West, akin to Aristotle's dialectics—where opposing views create profound insights. This unique fusion of East and West sets my designs apart.

The Art of Handcrafting

Above all, I believe in the transformative power of handcrafting. At Deific, handcrafting breathes life into inanimate matter. Our artisans, masters of ancient techniques, transmute objects into living entities.

Beyond Sacred and Profane: The Deific

These three philosophies propel us beyond the mundane, fostering a shift from the profane to the sacred. They infuse our jewelry with divine might and elevate you into a true creator. Thus, "Deific" was born—a testament to the boundless potential of humanity, a reminder that mastery of your life resides within.

Today, Deific's collections grace the adorned figures of Hollywood and global luminaries like Jamie Foxx, Michael Jai White, and Buakaw Por Pramuk. Our followers span continents, drawn by our narrative-driven designs, meticulous attention to detail, and peerless craftsmanship. Our studio thrives in Bangkok's gemstone district, with a flagship store in a multi-award-winning luxury mall. Join us on this journey, unearth the divine within our jewelry, and discover your limitless self.

Embrace the boundless.